I thrive on solving business challenges by combining creative mindset with strategic thinking. With a foundation in design and business administration, I’ve built my career at the intersection of these disciplines, navigating an iterative journey of exploration and personal growth.

This path has given me the opportunity to work across diverse roles in the advertising and marketing industry, including brand management, strategic planning, creative copywriting, and digital product ownership. My experience spans technology startups, leading creative agencies like Sancho BBDO, VML and Publicis Groupe; and global CPG powerhouses like AB InBev, managing brand strategy for iconic consumer brands such as Corona and in the development of new consumer brands.

I enjoy the curious and insightful process of exploring, understanding, and connecting dots that can uncover the tensions and strategic opportunities to solve a business challenge. I believe the best strategic & creative outcomes come from having fun and playing boldly, but within a well-defined framework.

Today, I bring this multidisciplinary expertise to lead high-performing teams that harness the synergy of Culture + Creativity + Technology to deliver innovative business solutions that drive measurable impact for brands.

"All that matters is that you are making something you love, to the best of your ability, here and now." – Rick Rubin