“Creativity is intelligence having fun”

Some say Einstein coined this phrase—It’s not clear. But I do know it perfectly describes the space where I thrive:
Connecting imagination and knowledge.
VISA

Profile summary:

  • Responsible for creative and brand strategy leadership across all Mastercard Americas’ marketing services campaigns, servicing clients including the top financial institutions and partners of the region, providing data-driven insights and opportunities across the end-to-end life-cycle journey.

  • CSO Head of Strategy, LePub Colombia (06/2023 – Present)

    • Lead the Creative and Connections Strategy for all our clients: Heinken, Tecate, Sol, Oreo, Trident, among others.


    Head of Brand Strategy, Leo Burnett Colombia (06/2023 – Present)

    • Lead the Creative and Connections Strategy for all our clients at Leo Burnett Colombia: Alpina, Ab-InBev, Brinsa (Blancox), Haleon (Dolex).

    • Strategic Leader for New-business opportunities at Publicis Groupe Colombia.

    Regional Head of Business, Visa Latin America. (12/2022 – 06/2023)

    • Lead the integrated business in Creative, Media, Strategy and Data for Visa Latin America’s markets including Mexico, Argentina, Colombia, Chile, Perú, and Central America. Leading a regional team of +100 people across 14 markets.

    • Responsible for delivering the “Power of One” model integrating end-to-end advertising and media solutions, with scopes for $8M USD.

  • Currently I oversee Colombia’s business unit with a revenue of $5.5 million USD and a team of 25 account professionals servicing brands and companies including Movistar Telefónica, Amazon Prime Video, Bavaria - ABInBev, Suzuki, Citroën, Bridgestone, Alquería, and Harinera Del Valle.

  • Brand strategist and comms planner for global brands such as Corona, Stella Artois and Budweiser. Digital Content lead for AB InBev Global corporate brand and for Bavaria’s corporate digital strategy.

  • Advertising creative for ATL and Digital campaigns for Postobón brands including Bretaña, Cristal, Agua del Nacimiento, as well as Tecnoquímicas brands including Winny, Bonfiest, Altex, VitaC, and Sal de Frutas.

  • Co-founder of StartBull.com, a financial startup focused on educating individuals about the capital market and stock investment. Conceptualized and developed the digital product from scratch to acquire 200,000 active users in LatAm and raise over 500K in capital. Sold to BBVA Chile in 2015